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Hi there, I'm
Laiba Sarwar
I am a passionate Product Designer and UX Researcher who creates seamless digital experiences through empathy-driven design and innovative insights.
Previously a UX Consultant at Center For Digital Experiences
Master's degree in Information Experience Design from Pratt Insititute
![Frame 15398.png](https://static.wixstatic.com/media/f03273_3608bf834ebd4092a02e3f8dcc656eed~mv2.png/v1/fill/w_170,h_38,al_c,q_85,enc_auto/Frame%2015398.png)
![today-show-logo.png](https://static.wixstatic.com/media/f03273_a8ffe31a6bc6472ca61f0811b3cbfca3~mv2.png/v1/crop/x_63,y_0,w_375,h_265/fill/w_375,h_265,al_c,q_85,enc_auto/today-show-logo.png)
![Peacock-Logo-White-450x137.webp](https://static.wixstatic.com/media/f03273_09048e385cd34b4b81e6df22cee3b2ec~mv2.webp/v1/fill/w_450,h_136,al_c,q_80,enc_auto/Peacock-Logo-White-450x137.webp)
![id0_G7tFuJ.png](https://static.wixstatic.com/media/f03273_3cecab037df4467a9781459df1b21a1f~mv2.png/v1/fill/w_800,h_883,al_c,q_90,enc_auto/id0_G7tFuJ.png)
![logo.png](https://static.wixstatic.com/media/f03273_1c2284654b3d42a3977a8da5597746d9~mv2.png/v1/crop/x_0,y_0,w_352,h_113/fill/w_354,h_114,al_c,lg_1,q_85,enc_auto/logo.png)
![WagnerLogo-ShortNameHorizontal-WhiteType.png](https://static.wixstatic.com/media/f03273_694592de250043d996049ac1da1d7299~mv2.png/v1/crop/x_0,y_1,w_356,h_111/fill/w_359,h_112,al_c,lg_1,q_85,enc_auto/WagnerLogo-ShortNameHorizontal-WhiteType.png)
FEATURED WORK
EDTECH | UX RESEARCH
Testing The New API Learning Tool
The Cooper Hewitt API provides its users with access to the data of 215,000 items that can be analyzed and pulled to make numerous interesting projects. For the API to be more discoverable and easy to use, a usability and eye-tracking study needed to be conducted.
![3943.png](https://static.wixstatic.com/media/f03273_7666599ef54c424fbe96c8a570d2bcac~mv2.png/v1/fill/w_980,h_650,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/3943.png)
CLIENT WORK
![Tiffany.png](https://static.wixstatic.com/media/f03273_b3fb8a89d4334959abacc04bdd284248~mv2.png/v1/fill/w_980,h_735,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Tiffany.png)
ECOMMERCE | DESIGN SYSTEMS
Building a Design System From Scratch
Tiffany & Co. epitomizes luxury and elegance, but how can we maintain brand consistency across digital platforms? By developing a comprehensive design system, our team ensured that every digital interaction reflects Tiffany & Co.'s iconic identity, creating a seamless and cohesive user experience.
COMMUNITY | UX RESEARCH
Amplifying User Engagement
Revitalizing the PWCC website to enhance user experience, our design addresses challenges like inconsistent payment systems, mobile usability issues, and unclear program enrollment. We put user needs first by making it easier for parents and donors to find the information they need, navigate payment options, and engage with the Center's offerings effectively.
EDTECH | UX ARCHITECTURE
Empowering Connections through Inclusive Design
GLSEN’s digital hub gets a transformative redesign, driven by strategic UX principles and user-centered insights. By optimizing navigation, streamlining content categorization, and enhancing the overall user experience, the redesigned site aligns with GLSEN's mission of fostering understanding and advocacy across diverse communities.
NEWS | PRODUCT DESIGN
Boosting Engagement on Today' Account/Recipe Pages
To improve user interaction, we optimized the Today Show’s recipe pages by adding essential links and detailed content summaries. This approach not only improved scannability but also made the site more intuitive, helping users find relevant recipes faster and enhancing overall usability.
![MTA Intranet.png](https://static.wixstatic.com/media/f03273_180b619c06b64dfbb5005bdc63ffb3e6~mv2.png/v1/fill/w_980,h_735,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/MTA%20Intranet.png)
INTERNAL | UX STRATEGY
Elevating the Employee Experience
The current MTA Intranet website faced significant usability challenges, hindering access to vital information for 70,000 employees. By redesigning the homepage and streamlining navigation, the platform addressed pain points and enhanced communication across the organization.