Hi there, I'm

Laiba Sarwar

I am a passionate Product Designer and UX Researcher who creates seamless digital experiences through empathy-driven design and innovative insights.

Previously a UX Consultant at Center For Digital Experiences
Master's Degree in Information Experience Design from Pratt Insititute

see my work

FEATURED WORK

ENTERTAINMENT | UX RESEARCH

Redesigning Immersive Entry

Peacock offers a seamless blend of content, exclusive shows, and personalized recommendations. Dive into a world where your viewing experience is curated just for you.

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NEWS | PRODUCT DESIGN

Enhancing Election Result Pages

NBC News provides real-time election coverage, but how can we present results more clearly and engagingly? By focusing on improving readability and visual appeal, users can now quickly access and understand key information.

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CLIENT WORK

EDTECH | UX STRATEGY

Reimagining the Museum Smartphone Tour

The Seattle Art Museum’s smartphone tour faces challenges with engagement, seamless navigation, and providing an optimal in-gallery experience which the new redesign aims to fix.

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ECOMMERCE | DESIGN SYSTEMS

Building a Design System From Scratch

Tiffany & Co. epitomizes luxury and elegance, but how can we maintain brand consistency across digital platforms? By developing a comprehensive design system, our team ensured that every digital interaction reflects Tiffany & Co.'s iconic identity, creating a seamless and cohesive user experience.

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TRANSPORTATION | UX RESEARCH

Revolutionizing Pedestrian Awareness

Toyota' SafeWave addresses challenges like unclear metro systems and lack of signage, offering customizable notifications to enhance safety for individuals with hearing impairments navigating the city.

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MUSIC & TECH | PRODUCT DESIGN

Advancing the Music Learning Experience

Revolutionizing Amazon Music for learners with personalized guidance, interactive learning, and instant feedback — transforming user experience for seamless enjoyment.

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EDTECH | UX RESEARCH

Testing The New API Learning Tool

The Cooper Hewitt API provides its users with access to the data of 215,000 items that can be analyzed and pulled to make numerous interesting projects. For the API to be more discoverable and easy to use, a usability and eye-tracking study needed to be conducted.

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NEWS | PRODUCT DESIGN

Boosting Engagement on Today' Account/Recipe Pages

To improve user interaction, we optimized the Today Show’s recipe pages by adding essential links and detailed content summaries. This approach not only improved scannability but also made the site more intuitive, helping users find relevant recipes faster and enhancing overall usability.

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INTERNAL | UX STRATEGY

Elevating the Employee Experience

The current MTA Intranet website faced significant usability challenges, hindering access to vital information for 70,000 employees. By redesigning the homepage and streamlining navigation, the platform addressed pain points and enhanced communication across the organization.

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