Hi there, I'm

Laiba Sarwar

I am a passionate Product Designer and UX Researcher who creates seamless digital experiences through empathy-driven design and innovative insights.

Previously a Product Design Intern at NBC News
Master's degree in Information Experience Design from Pratt Insititute

see my work

NBC PEACOCK | UX STRATEGY

Redesigning Immersive Entry

Peacock offers a seamless blend of content, exclusive shows, and personalized recommendations. How can we showcase it in a concise and informative way?

SEE CASE STUDY

COOPER HEWITT | UX ARCHITECTURE

Testing The New API Learning Tool

The Cooper Hewitt API provides its users with access to the data of 215,000 items that can be analyzed and pulled to make numerous interesting projects. For the API to be more discoverable and easy to use, a usability and eye-tracking study needed to be conducted.

SEE CASE STUDY

MORE CLIENT WORK

SEATTLE ART MUSEUM | UX RESEARCH

Redesigning the Museum Smartphone Tour

The Seattle Art Museum’s smartphone tour faces challenges with engagement, seamless navigation, and providing an optimal in-gallery experience which the new redesign aims to fix.

SEE CASE STUDY

SOME INDIVIDUAL PROJECTS

AMAZON MUSIC | PRODUCT DESIGN

Advancing the Music Learning Experience

Revolutionizing Amazon Music for learners with personalized guidance, interactive learning, and instant feedback — transforming user experience for seamless enjoyment.

SEE CASE STUDY

TOYOTA | UX ARCHITECTURE

Revolutionizing Pedestrian Awareness

SafeWave addresses challenges like unclear metro systems and lack of signage, offering customizable notifications to enhance safety for individuals with hearing impairments navigating the city.

SEE CASE STUDY