My name is Laiba Sarwar and I am a Product Designer/UX Researcher with a passion for problem-solving and storytelling which I use in my work to produce creative brand designs and company websites. I have experience with UX design and web development in companies and various ground-breaking Non-Profits.
In my spare time, I love being a bookworm, taking photos, and talking about animation and film/TV. Also, as you can see, I love purple and as you can see, I am happiest when I'm near water!
About Me
![](https://static.wixstatic.com/media/f03273_68d1c940902943d4bfbfca1e6c1d5be7~mv2.jpg/v1/crop/x_4,y_471,w_2076,h_2070/fill/w_980,h_977,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/DSCF3331_Original%202.jpg)
![](https://static.wixstatic.com/media/f03273_88114d796d714e679c17159ccaa9375d~mv2.jpg/v1/fill/w_980,h_970,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IMG_6723%202.jpg)
![](https://static.wixstatic.com/media/f03273_6f580f0fb28f4d79948683dfbe712e80~mv2.jpg/v1/crop/x_0,y_281,w_1170,h_1167/fill/w_980,h_977,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IMG_6722%202.jpg)
![](https://static.wixstatic.com/media/f03273_5474a418893a4ae88769afa5f7f97453~mv2.png/v1/fill/w_980,h_1141,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/image.png)
UX Consultant
Center for Digital Experiences | Jan. 2023 - Aug. 2024
Product Design Intern
NBC News | Jun. 2024 - Jul. 2024
Research & Strategy Intern
Peacock | Sep. 2023 - May 2024
UX Design Fellow
MTA IT | Mar. 2022 - Aug. 2023
Web Publishing Student Consultant
NYU IT | Sept. 2021 - Dec. 2021
Graphic/Video Design & Marketing Intern
Shura | Mar. 2021 - May. 2021
Website Design & Project Development Intern
CITYarts | Dec. 2020 – Apr. 2021
Editing & Design Intern
MALA | Sept 2019 – April 2020
Experience
Pratt Institute
Masters of Science in Information Experience Design
Jan. 2023 - May 2024
New York University
Bachelor of Science in Integrated Design & Media
Minor in Creative Writing | Jan. 2020 - Dec. 2022
Education
Skills
Motion Graphics
Animation
Prototyping
User Testing
User Flows
UX Research
Competitive Analysis
HTML/ CSS/JS
Information Architecture
Product Design
UX/UI Design
Web Design
Website Development
Branding
Design UI
Illustration
Documentation
Wireframing
Tools
Canva
Miro
Framer
Dreamweaver
MailChimp
Photoshop
WordPress
Microsoft Office Suite
HTML/CSS
Figma
Sketch
UserTesting
Optimal Workshop
FigJam
Illustrator
After Effects
InVision
InDesign